1 out of every 3 professionals on the planet is on LinkedIn.Jason Miller
Your LinkedIn profile is your personal brand. It is an important medium of showcase to others who you are, what you stand for, and what you aspire to be. It is a storyboard that connects you to people with a like mindset. Your profile represents you so it is natural that you want to put your best foot
forward. One of the best things you can do for your career is to formulate a strong LinkedIn profile well-suited according to your professional needs. But how do you do that? Well, your search ends here. In today’s blog, we will be discussing 7 tips and tricks through which you can spice up your LinkedIn profile and attract the right crowd for you. And the bonus part is- that we will be adding some snippets from our website’s founder’s LinkedIn profile & some other professionals as well to help you gain a better understanding of how things work.
1. FINDING THE RIGHT PROFILE PICTURE
Do not underestimate the power of first impressions. According to statistics, members who have a profile picture get 21 times more views. So yes, it is important to have one. In contrast to the common opinion, NO, you don’t have to be wearing a suit but that doesn’t mean you can straight up be wearing your favorite graphic t-shirt. Check out what other people in your profession are wearing and go along the same lines. Go for a friendly yet professional look. Make sure your picture is recent and not something from like 10 years ago. You should look neat and clean. Don’t opt for the shabby look. Try to avoid a long shot and make sure that your DP covers 60% of your face. Similarly, avoid low-resolution pictures. Remember, a good profile picture will improve your credibility. So, do take your time with
2. WRITING AN IMPRESSIVE HEADLINE
A headline is created when you add your positions to the profile. However, you can also re-write it to emphasize an area of your expertise. Make sure that your titles and skills are relevant and not too long. Avoid vague or less descriptive titles as they fail to convey anything. It is super-important to have the right headline as it is one of the primary things a recruiter sees when he/she opens your profile. Your headline should give out a clear idea of who you are and what are you about in a crisp and concise manner. For instance: if you are a data scientist, it is best to mention….
3. FOCUS ON YOUR SUMMARY
A summary is a super important aspect of your LinkedIn profile. Many people tend to skip this part thinking it is not much needed. However, let me tell you it is your chance to shine and tell your story in your own words. The about section of your profile should be able to articulately define you as a professional and a person. Don’t make it too short nor make it too long. Also, do not copy and paste a basic summary seen everywhere. Be unique and make sure it stands out. A few things that make up for a good summary include- your passion, motivation, skills, experience, fields where you have excelled, and other relevant accomplishments.
4. BRUSH UP YOUR EXPERIENCE SECTION
Experience makes a man perfect. Add your relevant work and education experiences. One thing you must do is to keep the profile updated with those professional experiences that align with your current career goal. You also have the option of adding media samples that can quickly access your work portfolio. It doesn’t matter if you are a fresher or an experienced professional, check put some good profile descriptions before writing work experience on LinkedIn. Use keywords to enhance this section. If you successfully utilize the keywords, you will most definitely attract the
recruiters for the right jobs. These are the adjectives that are used absolutely anywhere in your profile. However, it doesn’t mean that you can use absolute jargon. You have to be mindful of the keywords you use as they can make or break your profile. And lastly, remember that-Relevancy matters.
5. INCLUDING LICENSES, CERTIFICATIONS, AND PROJECTS
If you have any certifications and licenses or if you have worked on some major project, it is time to show off your work! This is an important section and you should definitely not miss this if you are willing to present yourself as a highly skilled professional. It will help you add a concrete element to your skills and help recruiters to find you more easily in the search results. As you know, certain professions require certain set of skills so this will increase your marketability. Make sure to add the certifications, license and projects you have taken throughout your entire professional journey. Adding this section is like putting cherry on the cake.
6. ADD RELEVANT SKILLS
Mentioning relevant skills will not only enhance your profile but also provides a platform for others to endorse you. You must scroll through the list of skills and mention those relevant to you. This will help the recruiter to understand your strengths. One thing to make sure of is that you do not need to put a long list of skills. Identify a few and take assessments for the chosen ones to showcase your proficiency. According to data, candidates with verified skills are around 30% more likely to be hired for the roles they apply for. Go and gather your verified skills badges now!
7. GET SOME ENDORSEMENTS AND RECOMMENDATIONS
Endorsements certainly add a sense of credibility to your profile. You can go through your LinkedIn network and endorse connections who genuinely deserve it and this in turn will prompt people to do the same for you. You can also draft a polite, well-written message asking endorsement for few skills. Don’t be afraid and reach out to people whose endorsement you really value. Be active in managing your endorsements and you can also
choose which ones to show and which ones to hide. You can take a step further by adding recommendations. It is written to recognize or praise a
connection. Furthermore, there is not limit to the number of recommendations you can request for. They act as personal testimonials proving your with as a professional. Reach out to contacts and request valuable recommendations from people you admire.
I hope you find this blog informative. This blogpost is written by Riya Pokhriyal. I have completed my graduation in B.A (Hons) Sociology from Hindu College, Delhi University. Currently pursuing B. Ed from GGSIPU. An aspiring teacher with a passion for both teaching and learning and transforming young minds. My interests include-content writing and blogging. Also, an experienced Blogger skilled in SEO, social media outreach, creative writing, and editing. You can connect with me on LinkedIn using this link. For more informative content on Data Science & Jobs for freshers subscribe to our blog. You can read more of our works over here. Thanks for reading & Happy Learning !! 🙂